Ecommerce is one of the hottest and fastest growing Internet trends.
It is simply defined as the sale or purchase of goods, services, and/or information on the Internet. While the term is not widely known, many people today have at least heard the term “online business”.
Ecommerce allows consumers to use their computer to make purchases that can be done from the comfort of their own home. Online shopping, like the traditional brick and mortar shopping, has become an increasingly popular Internet trend.
If you are one of the thousands of online shoppers who want to shop through the comfort of your own home, it is important to know how to set up a successful ecommerce website for your business.
Here are some helpful tips for setting up your ecommerce website:
Navigation – The number one key to succeeding with an ecommerce site is the appearance of your web pages. Today’s computer users are eager to avoid the hassle of having to wade through piles of unimportant website content when they click on a link. However, online shoppers would rather see an online shopping cart than a bunch of text.
An online shopping cart is a good way to accomplish this. The shopping cart will help customers view your items, choose and purchase them, and navigate to the payment page. Make sure that you include a shopping cart in your marketing plan.
Payment Options – When shoppers pay for an item, they want to know what the payment options are. Your checkout page must provide detailed information about the payment options such as credit card processing, money transfer, etc.
Your virtual storefront should include clear instructions about how to use the available payment methods. These include directions for using a credit card, PayPal, a third party such as Google Checkout, or a social network account. Some other basic payment methods include checks, cash, and gift cards.
Ecommerce websites must provide a way for shoppers to pay. Your website should offer a secure and easy payment option. Having this feature ensures that shoppers can easily pay for an item, and also that their credit card and/or PayPal account information will remain secure.
Design – An ecommerce site needs to be aesthetically pleasing. Your website design should be appropriate for the audience that will be visiting your site. Your site design should be appealing and easy to navigate.
Your ecommerce site should be as user friendly as possible. Customers will be more apt to purchase an item if they can quickly access it by following a simple online shopping process. A fully functional shopping cart makes it easier for shoppers to access and complete their purchases.
The layout of your site should be intuitive and quick to use. Your site layout should be easy to scan and provides the necessary information for shoppers to make a purchase.
Design is everything to ecommerce sites. Ecommerce sites that don’t stand out from the crowd are often those that can’t attract the shoppers that could make them successful.